listing

rule; sales only takes 5 minute and not 1 hour ( this agent i don't trust)
rule: less talk, less mistakes



1. take control:
1a bring TDS 14 OR 11/
1b bring listing agreement

2. make connection > look around
rule: one eye look 7 (should be 10)
seller believe his property is the most beautiful in the street

how to identify problem of the property but leaving him face?
2a. step on noisy wooden floor speechlessly
2b. touch dirty wornout painted wall without comments
2c. answer his question:"how do you feel?" vs "let us do something, the asking price has to be reduced substantially!!"

how to make seller feel IMPERFECT?
just like the dilema of a loan
borrower:"the loan agent fail to give me best rate!" vs
loan agent:"it is your credit score, your doc, your own issue govern how the rate is"
likewise,
you can ask seller :"how to use this digital camera? i can take picture for your property"

3. CONTROL and direct seller to the kitchen/ dinning room (never living room - too comfy and never bedroom)
3a. bring your laptop out and start show ppt

3b. B > L> A >> C> M > P (no need to farm if steps are followed religiously)

3bi selling house is a big thing (parable: someone SBO, then lost deposit)

3bii alot of legal papers and you can lose your property (threat and problem), here is the thick law book, rule and regulation

3biii u need an agent (SBO can't do it & I care to tell u & Solution)

3biv Company (30 yrs and we get a team, here is the 1003 free, termite 10 page rept free,in negotiation 3rd midddleman benefit you, do not waste your time of IT MD, full service realtor, winning team with IT who do RE now here, all do pest control but we r free, I give home protection plan to seller so do not worry after sales, i have multiple listing san mateo alameda sf with $300 annual fee, we have ad and TV, I get asian market)

3bv Me (my revenue is million, not profit not commission; Chinese work hard but stingy with $, I know bus # route, i know neighborhood, that walgreen on Taraval, we answer all concern)

3bvi Y buyer purchase? b/c serious buyer will find agent after open house surfing, all chinese surf is not buying, selling house is UNIQUE, COMPLEX, INDIVIDUALIZED, TIME CONSUMING, lot of negotiation lot of fliers, i set up escrow and buy alta clta !